One of the most popular social media apps in Africa is WhatsApp.
Many people of different ages use WhatApp – especially Africa’s older generation.
Group functions make WhatsApp a popular social networking site.
Most Africans use phones rather than Personal Computers (PCs) to access the internet, “This is partly because mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections.” Statista reports.
According to Statista, “Approximately 95.4% of internet users in South Africa reported using WhatsApp every month.” In Nigeria, 91.9% of internet users use WhatsApp; in Kenya, 93.5% and in Ghana, 89.9%. The more people use the internet, the more they use WhatsApp.
Why the popularity of WhatsApp among Internet Users in Africa?
If there is one reason Africans love WhatsApp, it’s because they can use stickers to express their intent. These stickers show funny characters and reactions and add fun to conversations.
WhatsApp group function has made it indispensable for companies, schools, churches, associations, groups of friends and many others. Many African parents rely on information from these platforms and use it to share information.
Video and Phone call functionality
Ever since WhatsApp introduced phone and video calls, many African find it easier and cheaper than airtime. You can talk for hours with someone and not spend so much money – except for your data. In the long run, using WhatsApp for phone calls is way cheaper.
Have you ever noticed how you’ll search for something, and Instagram will bring up accounts with such a topic? Most apps harness a lot of user information and data, but WhatsApp keeps your information 100% private.
WhatsApp is finally letting people sneak out of group chats quietly
WhatsApp just announced some new updates, like introducing new privacy features that let users leave group chats without notifying others. Also, the latest update will let users select who can and can’t see when they’re online, allowing people to check WhatsApp without their friends and family knowing when they’re active on the app.
WhatsApp is now testing a feature that will allow users to block people from screenshotting these temporary messages, although there is currently no set timeline for when this feature will be rolled out to users.
Meta’s CEO, Mark Zuckerberg, said in a statement shared on Facebook that the new updates were part of an attempt to build “new ways to protect your messages and keep them as private and secure as face-to-face conversations.”
As of 2021, WhatsApp had more than 2 billion users, according to the statistics website Think Impact.
The social media app has been a part of Meta since 2014, when the company acquired it for $19 billion, Insider reported.
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